Taking your preferred concepts to the next level, this stage in the process moves concepts on from general aesthetics and user issues and begins to consider aspects such as detail design and engineering for manufacture in greater depth.
During this stage we would normally move onto 3D CAD allowing us to include and layout internal and external features to ensure that concepts are feasible. This also allows us to produce animations and renderings for you and your marketing team to enable them to show up and coming products before they even exist. This can even be extended to pre-selling the product using brochures generated entirely through these methods.
Research also continues but moves into finding and sourcing of bought out components, as well as continued checks on competitors and fresh new products that are appearing on the market.
Once this stage is nearly complete, we once again present the developed concepts to you. At this point you are asked to narrow your choice down to those you wish to be engineered through to production. Normally this would be one concept, but sometimes there is a requirement for two or more to be developed simultaneously.