Audi Hummingbird

When HRG needed a physical version of the digitally animated Audi hummingbird used in their ‘Open Road’ TV advert for the launch of the new A6 Avant we provided a fast development and production process, providing a hummingbird for every UK Audi dealership.  From working out how to most efficiently convert the digital model to something physical through to getting them made PDG covered all the details, including designing a specific card box and packing to protect such precious cargo in transit.  This time critical project was delivered in around 6 weeks, on time and to budget.

Design
  • Develop manufacturing method from digital model provided – hybrid system made use of vacuum-casting, vacuum-formings, RP models and machined components to meet strict budget
Prototype
  • Development stage – provide concept prototype
  • Developed stage – provide pre-production prototype for sign off
Production
  • Managed production including assembly and finishing of the birds, including hands-on effort from our team