Concept Generation

PDG creates awesome concepts through a process that includes research, analysis of competitor or similar products, potential future trends, pure creative thinking and a diverse range of influences.  As it is often the case that such projects are confidential, this is a rare opportunity to see how PDG conceptualises its clients’ requirements.  The brief was for an automated method of making porridge, incorporated some radical technologies and was targeted at technophiles and lovers of oats everywhere.